The Pura Crocus farm is located in San Quiricod'Orcia and Montalcino, the heart of Tuscany in the center of the Val d'Orcia Artistic, Natural and Cultural Park, recognized in 2004 as a World Heritage Site by UNESCO.

Most of the work is done throughout the year manually, as handed down for generations. Each phase of the process that leads from the earth to the packaging of the product follows a natural path, to which are added techniques and careful checks during the packaging and marketing of the product.

The production is based on tradition and love for the land, respect for its rhythms and care during the manufacturing processes.The quality and purity of the product are essential values and it’s on these principles that they have always carried on the activity.